WebJul 11, 2024 · July 11, 2024. 8 min read. Brief. Radical Thought: Infuse Account Planning with the Customer’s Perspective. At a Glance. As few as 22% of B2B companies consistently measure and act on their customers’ experience. The business case is clear. One B2B technology company that linked customer loyalty data to financials showed that … WebJan 12, 2024 · The ‘FOFs’ for the sales department, for example, may be significantly different from those guiding Accounts Receivable. The ‘FOFs’ for one branch may differ from that of another branch. Regardless, the function of the FOF is to provide guidance to each individual in the organization in making daily, maybe even hourly, decisions on how ...
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